Book Review: Brand New Start by Mainak Dhar
Goodreads Synopsis
Studying in college or business school and wondering what it takes to land your dream job?
Early in your career and wondering how to set yourself up for success?
Feeling off-track after just a couple of years of working and wondering how to find an opportunity that fits you better?
If you find yourself nodding to any of these questions, then this is the book for you. Brand New Start teaches you that a lot of success at the start of your career hinges on how well you understand, articulate and present the most important brand you can work on.
You.
Combining the wisdom and experience of a CEO gained over two and a half decades in the corporate world with the accessible and engaging storytelling of a bestselling novelist, Brand New Start is a unique book. It will make you reflect, smile, rethink some things you’ve taken for granted, and ultimately equip you with practical advice on how to build a more authentic, more compelling and more differentiated personal brand as a cornerstone of your career success.
Brand New Start empowers and equips young employees to fast-start their careers by unlocking the X factor of their personal brand.
My Review
The book is all about personal branding. It emphasises the importance of personal branding in the corporate field, especially for those who are freshly graduated from college. Mainak Dhar tries to bust a few myths around personal branding, for example, a majority believe personal branding is for extroverts, which is not true.
With his lucid writing style, he let the reader understands the need for personal branding in this digital era.
Since the author has years of experience in the corporate field, he shares with us how the modern hiring process works. According to the book, if you are looking for a corporate job, it is necessary to have a well-curated LinkedIn profile. Fill your digital place with content that speaks about your uniqueness and value. In short, leave your digital footprints on social media platforms especially on LinkedIn.
Branding of a product or service is what makes it different from its competitors, likewise, personal branding serves the same idea. Though securing degrees from prestigious universities aid you in getting the first level entry, it is your point of difference that decides whether you are a good fit for the job.
What I like about the book is, it gives a clear guideline to the reader on how one should find their inner strength, passion, how one may choose an organisation to work for and how one should prepare the resume effectively focussing on point of difference rather than the point of parity.
As per the study, the average initial screening time for a candidate’s resume is just 7.4 seconds. Within that 7.4 seconds, your resume makes a strong impression that the recruiter will want to learn more about and decide to send you an interview call letter. How your resume can grab recruiters attention within that 7.4 seconds? Read the book!
Overall I liked the book and would recommend it to the young graduates and students out there. It qualifies as a personal development guide, so a general audience also can grab the copy.
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